The Puerto Rico Tourism Company (PRTC) founded in 1970, is a public corporation responsible for stimulating, promoting and regulating the development of Puerto Rico's tourism industry. It markets Puerto Rico as a tourism destination through advertising, public relations and promotional activities; promotes tourism among visitors and local residents; provides visitor orientation and technical assistance to investors; evaluates tourism facilities and establishes standards of quality; and regulates and oversees gaming operations. PRTC has offices and representatives in the U.S. mainland, Canada, Europe and Latin America.
The company has the mission to create and ease the execution of public policy in order to make Puerto Rico a main and unique destination within the world tourism market. It focuses on establishing Puerto Rico as the focus of Caribbean tourism.
Project Puerto Rico as the "All Star Island" in in all of the components of economic development.